Social media marketing is here to stay. Yes, it can be a moving feast of pixels, insights, reach, engagement and algorithms. BUT…before you even start to think about those, there are a few basics to get a handle on.
It is very important to understand that social media is not all about generating sales. The key focus is on building your audience and creating a relationship. The sales come AFTER you’ve done the groundwork.
You do not need to be on all channels. Do one and do it right. You can always add others later. The key is to choose the ones that are right for your business. The one where your audience is likely to be hanging out.
Social media marketing is a changing landscape, but there are five key steps you need to take to make sure you are “dressed” for business success.
In the online world this means:
1) A good clear profile picture/logo
If using a photo of yourself, remember it does not necessarily have to be studio shot but it does need to be clear and recognisable. This means no hiding behind sunnies or under a big hat. If you can afford a professional headshot – get one done!
2) Link your personal page to your business
This is important because if you interact in a Facebook group you are interacting as yourself when you make comments. If folks are curious about you, they click your profile to learn more. Naturally, you want it to lead them to your business page.
3) Join groups where your target audience hangs out
These can be really great sources of market research. Watch, listen and get a feel for what is happening. Be helpful without the expectation of gaining anything. Be interested in what others have to say – like and comment as appropriate.
4) Be consistent
It’s a crowded marketplace so consistency is key. This means showing up regularly. Not just on your own page but visiting others too – you can use your professional identity when you visit.
When people visit your page, make sure you interact. If they leave a review make sure you thank them. If they’ve left a comment, at the very least like that comment. Even better take the time to respond!
Facebook is the biggest platform and that’s why we always recommend it as the best place to start your social media real estate portfolio.
Until next issue….
Michelle Hanton www.dragonsisters.com.au 0418 898082
Michelle Hanton OAM is a multi-award winning international business strategist, the founder of Dragons Abreast Australia and former CEO of Lifeline Top End. Her business, Dragon Sisters, specialises in actionable, momentum building support to help move businesses to the next level.